Meeting planning program template
Preface
July 28th is XX's day on this day, the annual XX will carry out a series of activities. Last year on July 28, XX company grand launch of the XX plasma motorcycle, the motorcycle market blew up a XX shares plasma cyclone, caused the motorcycle industry is not a small shock. A year, XX plasma motor although in the market had a certain impact, but the sales of plasma motor is not ideal. Especially in 2005 1 - March, plasma motor sales continued to decline in March to reach the lowest 909. Although after 4 months, the company has taken some incentives, coupled with conventional discontinued models, plasma motorcycle sales began monthly rise, but has not been restored to last year's best level, more can not be achieved to support the level of sales of the company. In addition to the industry's big environment, the distribution of links to push the enthusiasm of plasma motor is not high, is an important reason. In addition to this year's public Si Guangxuan policy adjustment, the first half of the company did not organize the national promotion activities of plasma motor, and the activities of the area to carry out uneven, but also one of the reasons. Of course, product line problems, product quality problems have also affected the promotion of plasma motor sales. To this end, the company decided to play a series of combination punches in the second half, boost sales of plasma motor upgrade. The product will be further expanded plasma motor product line, and to carry out such as ion motor comprehensive quality rectification, the plasma jet quality comprehensive promotion, have a qualitative leap, in policy will be introduced a series of incentive policies for agents and retailers; in the promotion will be organized to carry out 1 - 2 times national plasma motorcycle promotions and continuous region to carry out promotional activities. And decided to open the prelude of the event in July 28th, started the first shot of the battle.
First, the purpose of activities:
1, through the analysis of the industry situation, summed up the first half of the marketing work, to find out the work gains and losses, the unity of thinking, clear in the second half of the work direction;
2, through the display and promotion XX plasma motorcycle new models and were comprehensive quality rectification of plasma motorcycle type, enables agents to XX plasma motorcycle product line and product quality have a new understanding of, and strengthen confidence and determination in motorcycle sales agents plasma;
3, by announcing a plasma in the second half of the motorcycle related policies and publicizing half plasma motorcycle promotion plan, improve the enthusiasm of the agents to promote plasma motorcycle, and understanding, and master the ways and means of promoting plasma motorcycle.
Two, the theme of the meeting:
Winter, let us move God
- XX motor in the first half of 2011 marketing work conference
Three, meeting time
July 27, 2011 - July 29th
Four, meeting place
Dragon Le Grand Large Hotel
Five, to participate in personnel:
1, the general manager or agent Trader: 55 people (including 10 XXXX agents);
2, agent Finance Supervisor: 20 people;
3, the company leadership: 15 people;
4, sales company: 20 people (including the general manager of the firm);
5, staff: 10 people;
6, total: 120 people.
Six, meeting content:
(a) dealer meeting
1, chairman of the analysis of the industry situation, proposed XX company in the second half of the work of thinking, and introduced the new sales company leadership team (sales company's new leadership debut);
2, the general manager of the sales company for the second half of the marketing plan, and announced the second half of the sales policy (a variety of incentives);
3, more than X assistant summary of the first half of 2005 and the second half of the marketing efforts in the second half of the marketing promotion program (including the broad declaration policy);
4, 2005 XX XX Miao publicizing motorcycle listed marketing plan
The first half of 5, the temperature of plasma promotion planning scheme XX publicizing 2005
The first half of 6, customer service service program in 2005 (including publicizing Xi X customer service service policy)
7, group discussion
(two) plasma sales recognition and plasma product order
1, the general manager of the sales company announced in July 2005 - August 2004 advanced plasma sales in recognition of the decision.
2, the chairman of the advanced Awards
3, Zhang X, chief engineer of the introduction of new models of plasma and plasma Motorcycle Motorcycle Quality rectification of the briefing;
4, more than X assistant announced the scene to order the incentives and incentives for the plasma motorcycle year-end bonus policy;
5, the agent site ordering plasma motorcycle
6, the general manager of the sales company announced the results of the winning agents
(three) visit XX company product exhibition hall
(four) Party
Seven, schedule and agenda
date
content
time
agenda
Person in charge
place
All day July 27th
register
All day
Distribution of rooms and conference agenda
Yang X
Dragon hall Le Grand Large Hotel
20:00 - 18:30
Welcome dinner
Yang X
Two floor restaurant
July 28th morning
Marketing work for half a year
08:30 - 07:30
breakfast
Yang X
Two floor restaurant
09:05 - 09:00
The string "XX, singing the song"
Host
Mount Lu hall on the third floor
10:35 - 09:05
The chairman of the board
Chairman
Mount Lu hall on the third floor
10:45 - 10:35
Rest
Mount Lu hall on the third floor
11:30 - 10:45
Summary of the first half of the marketing work and the second half of the marketing plan (including the second half of the second half of the marketing plan and Policy)
More than X
Mount Lu hall on the third floor
12:00 - 11:30
One car one vote financial knowledge training
Zhao XX
Mount Lu hall on the third floor
14:00 - 12:00
Lunch and lunch break (buffet)
Yang X
Mount Lu hall on the third floor
July 28th afternoon
Plasma product order
14:40 - 14:00
In 2005 XXXX motorcycle listed marketing plan implementation
Samuel XX
Mount Lu hall on the third floor
15:20 - 14:40
Such introduction